FAITHWIRE/ Tré Goins-Phillips-
Great American Family — the Hallmark Channel competitor launched in 2021 — is set to take over the faith-based streaming platform Pure Flix.
While the exact terms of the merger have not yet been disclosed, it is known the fusion will see the two companies, Pure Flix and Great American Family, share content across their respective platforms, according to The Hollywood Reporter.
Pure Flix will bring its content to Great American Media, sharing films and TV shows on its two cable channels, Great American Family and Great American Living, as well as its free ad-supported subscription streaming channel, Great American Adventures.
Great American Media is led by CEO Bill Abbott, who left Hallmark in 2020, after the popular cable network made headlines for pulling an ad featuring a same-sex couple (the network has since embraced LGBT storylines in its films and shows). Great American Media will retain controlling stake in the newly formed company and Abbott will stay on as its chief executive. Continue reading..
