LIFE NEWS/ Steven Ertelt-
Despite a media blackout, a ‘R’ rating designed to discourage viewers and little coverage outside conservative media circles, the new movie “Unplanned” opened in 5th place this past weekend and it will expand to even more theaters next weekend.
The film doubled its projection for expected box office earnings – bringing in $6.1 million in its opening weekend despite a projection of $2-3 million. That came despite the fact that Twitter has done its best to censor the movie’s account, suspending it on Saturday and resetting it on Sunday. And major television networks, including Lifetime, Hallmark Channel and HGTV all rejected commercials promoting the film, according to The Hollywood Reporter. Fox News reportedly was the only major network to agree to run the ads.
The film took in an estimated $6,110,000 or a cumulative per-screen average of $5,770 on only 1,059 locations across the country.
The average would have put the movie in third place, according to Box Office Mojo. Continue reading…
